Mastercard Drops Name from Its 50-Year-Old Logo
A recent decision by Mastercard has many experts scratching their heads. At the beginning of the year, the company explained in a press release headlined “Mastercard Drops Its Name” that it would be removing its name from its familiar interlocking circles logo. This is just one of two big changes the company has made to its logo in the past two-and-a-half years.
In July 2016, Mastercard refreshed the colours of its 50-year-old interlocking circles as red and yellow. It also chose to alter the longstanding capital “C” in its name to a lower-case “c”. It would appear that this decision was based on emphasizing that Mastercard Inc. is about much more than just card payments. During that period, the name Mastercard was moved from within the circles and placed just below them.
So, why the dramatic change to simple interlocking circles? The ever-changing nature of payments seems to be the …
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